![]() Live video is an incredibly powerful tool, especially in 2021. This growing ubiquity represents an opportunity for other businesses too. If you’re on Facebook, you will get notified when Mark himself goes live on the platform. Prominent tech figures like Mark Zuckerberg describe themselves as obsessed with live streaming video. Major corporations like Facebook and Google (the owners of YouTube) are going all-in with live streaming video compared to even a year ago. Millions of people are now familiar with this type of content. ![]() The popularity of these apps has normalized the idea of live streaming video. ![]() ![]() Websites like YouTube and Facebook have made it easier for anyone with a smartphone to start streaming. Today, live video streaming is becoming increasingly mainstream.
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